Valhalla, Floki’s PlayToEarn Massively Multiplayer Online
Role-Playing Game (MMORPG) blockchain game is proud to announce a partnership
in the United Arab Emirates (UAE).
On Nov. 13, Valhalla unveiled a partnership with Dubai’s
Mall of the Emirates, marking a milestone in its global outreach efforts.
The partnership will see Valhalla’s branding prominently
displayed across 93 screens in the mall for a four-week campaign running from
November 15 to December 12.
Mall of the Emirates, located in the heart of Dubai, is one
of the world’s most prestigious shopping destinations. Since opening in 2005,
it has become an iconic landmark, attracting millions of visitors each year.
The mall sees daily traffic of approximately 111,500 people, making it a prime
venue for Valhalla’s campaign to reach a diverse and international audience.
The mall’s strategic location on Sheikh Zayed Road, a prime
area in Dubai, combined with its diverse visitor base, offers Valhalla an
opportunity to engage both local and international audiences.
Spanning an area of 255,489 square meters, the multi-level
mall boasts over 630 retail outlets, 80 luxury stores, and 250 flagship stores.
It also features some of Dubai’s most popular attractions, including the indoor
ski resort Ski Dubai, the Magic Planet entertainment center, and VOX Cinemas.
The mall’s dining options, with over 100 restaurants and cafés, further enhance
its appeal as a top destination for both residents and tourists.
The Campaign’s Goal
Valhalla is ramping up its presence in the UAE, a key market
for crypto adoption.
Despite its smaller population, the UAE ranks as the
third-largest crypto economy in the MENA region, with $34 billion in crypto
transactions recorded between July 2023 and June 2024. This represents an
impressive 42% year-on-year growth, far outpacing the MENA average of 11.73%,
according to Chainalysis.
Dubai’s rapid evolution into a crypto hub has been fueled by
initiatives like the Dubai International Financial Centre (DIFC) and Virtual
Asset Regulatory Authority (VARA), which offer crypto-friendly regulatory
frameworks. This has drawn major players and startups, solidifying Dubai’s
status as a global crypto leader.
Valhalla’s campaign at Mall of the Emirates aligns perfectly
with this momentum. By showcasing its brand in one of Dubai’s busiest and most
iconic locations, Floki aims to boost awareness and adoption of its ecosystem.
This campaign follows Floki’s recent four-week marketing
initiative at WAFI Mall in Dubai, running from November 8 to December 5, where
its branding appears across 18 digital screens. Together, these efforts are
part of Floki’s larger strategy to dominate the Dubai crypto scene.
About Valhalla
Valhalla (https://valhalla.game/) is a blockchain-based
MMORPG inspired by Norse mythology, offering players the chance to discover,
tame, and battle with creatures called Veras. The game features a player-driven
economy and a hexagonal battlefield designed for dynamic combat. Users can learn
more at Valhalla.game.
About Floki
Floki is the people’s cryptocurrency and utility token of
the Floki Ecosystem. Focused on utility, community, philanthropy, and strategic
marketing, Floki is working toward becoming the world’s most recognized and
used cryptocurrency. With over 490,000 holders globally, Floki has already
established a strong brand presence.