Apple is shaking up its AI executive ranks as it tries to turn around the Siri failure on its iPhones.
The news has helped to turn the major stock indices around and into the negative.
The NASDAQ index is down -47 point or -0.27% at 17703.. That session highs, the index was up 152.41 point. The S&P index is down -6 points at 5669.77. It was up 35.86 points at session highs
Shares of Apple are now down $-1.16 or -0.53% at $214.08. Shares traded as high as up $2.25 at $217.49 earlier today. For the trading year shares are down -14.40%. The low for the year reached $208.42. The 50% midpoint of the move up from the April 2024 low comes in at $212.03. That is the next downside target for the company’s shares.
Apple technicals